YourChildsHealthRecord.com Product Development & Grassroots
Your Childs Health Record
YourChildsHealthRecord.com, the breakthrough, online parenting tool that gives parents a single safe and secure location to store their child's personal health and medical records, launched in July 2009. Tsuki's multidisciplinary team was engaged to manage product research and development of the site, in addition to a national grassroots community outreach publicity campaign.
Tsuki's campaign for MacHealth created a user-friendly product that was intuitive, inviting and practical for busy families. Working with mothers of children both with and without medical conditions and medical professionals, the campaign focused on developing a product that was practical, secure and easy-to-use.
Tsuki's campaign generated brand awareness through extensive grassroots networking, built site credibility through Ambassadors, and drove visitors to the site.
"Tsuki helped realise a product that instantly struck a chord with our consumers and the people who talk to our consumers, and nothing is more important than this, especially when you are working in a consumer driven online health environment."
Dr Thomas Wenkart, CEO
MacHealth Pty Ltd