Volvo Car Australia Mainstream Consumer Campaign
More to Life: Volvo C70
Tsuki's mainstream consumer campaign for Volvo Car Australia is designed to extend the brand's reach from niche motoring media to consumer lifestyle audiences.
Our core objectives are to drive awareness of Volvo's new image, groundbreaking green initiatives, allergy-free interiors, as well as celebrating the brand's key safety innovations.
Tsuki is responsible for creating narratives, cross promotions and building brand ambassador visibility to complement Volvo's brand essence and business objectives.
In 2009, we celebrated the 50th anniversary of the seatbelt, invented by Volvo in 1959, with a dedicated news campaign. This generated 100% positive media coverage nationally across radio, press and prime time news stories on Channel 9 and Channel 10 News.
In addition to proactive publicity campaigns, Tsuki engages with Volvo in developing feature stories, vehicle reviews and cross promotions within health, parenting, sporting, fashion and lifestyle media.