Q Station Brand Development
Q Station
Q Station, formerly Sydney's Quarantine Station, opened its doors on ANZAC day 2008, following a 9 year development and $17.3 million refurbishment. Tsuki was engaged to re-position Q Station as an iconic historical site and alluring holiday destination, to attract local and national markets, and inbound tourism.
Tsuki devised a media strategy that showcased Q Station through launch events, media famils and interviews across broadcast and print.
The campaign was a success generating quality coverage, positive brand advocacy, visitors to site and sales results. Tsuki garnered media coverage with an editorial value of $6.5 million, reaching a cumulative 64 million people including 7 television segments with broadcast highlights on Getaway and Sydney Weekender.
On 2UE Mark Chipperfield cemented Q Station's iconic relevance:
"This is the best thing since the bridge climb... The whole experience is something that Sydney should be very proud of... It's Australia's equivalent to Ellis Island."
"Edweana and her team at Tsuki are excellent publicists, driving quality consumer coverage with top class strategy and thinking . They have high levels of ownership and become an integral part of your team. I recommend Edweana and her team if you are looking to drive brand fame - a true quality outfit."
Penny Parkinson, Sales and Marketing Manager, Q Station