PumpTV Trade Publicity & Brand Awareness
BRW, 26 August 2010
PumpTV is a revolutionary new outdoor advertising platform utilising Australia’s first and only national digital petrol station TV network. PumpTV’s forward-thinking concept is unique as one of the few measurable and verifiable outdoor platforms available to advertisers. Between 2010 – 2011 PumpTV plans to roll out over 4,800 TV screens across 400 petrol stations nationally.
Launched in October 2009, PumpTV delivers content and advertising to their proprietary LCD TV screens situated on petrol pumps at petrol stations, engaging an ‘on-the-go’ audience for up to four minute intervals. Seven Network and Yahoo!7 are the company’s exclusive content partners delivering news, sport and weather updates, refreshed four times a day, every day of the week.
Tsuki was engaged to develop an effective B2B media campaign that launched this unique and innovative tech-savvy platform to key trade media. Tsuki cultivated a positioning strategy that worked to directly build brand equity through media relations, events and partner engagement.