Home Design Plus Brand awareness & Publicity
Home Design Plus
Homedesignplus.com.au is a new direct-to-public online retailer of cutting-edge, top-quality and inspired new European bathroom and home accessories. Created to give Australian interior designer and DIY home-improvement enthusiasts access to the latest Parisian, Italian and Swedish designs, the site features a 500 plus product range from the most classical to avant-garden of European bathroom and home furnishings.
Tsuki's campaign for Homedesignplus.com.au launchied this entrepreneurial site and new brand into the Australian home and lifestyle market, through niche print and online media, and traditional news.
Tsuki also developed a product release sales strategy, to launch new products into the retail environment with maximum impact.
"We chose Tsuki because they engaged us with a dialogue upfront and made it clear that they were looking to build a true partnership with us. We had no prior PR experience, so were a little nervous about dipping our toe into the water, but the results and the experience have been great - the phone has been ringing hot, and more importantly, so have the sales."
Chris Herrmann, Co-founder
Homedesignplus.com.au