Tsuki - News Feed

PumpTV

editor@albertmusic.com (Albert Music editor) — Fri, 21 May 2010 11:43:26 +1000

PumpTV is a revolutionary new outdoor advertising platform utilising Australia’s first and only national digital petrol station TV network. PumpTV’s forward-thinking concept is unique as one of the few measurable and verifiable outdoor platforms available to advertisers. Between 2010 – 2011 PumpTV plans to roll out over 4,800 TV screens across 400 petrol stations nationally.

Baz Luhrmann’s Australia

editor@albertmusic.com (Albert Music editor) — Thu, 21 May 2009 11:20:18 +1000

Tsuki’s Edweana Wenkart managed on set (unit) publicity for Baz Luhrmann’s cinematic epic Australia, starring Nicole Kidman and Hugh Jackman, and introducing Brandon Walters.

Wenkart spent three months managing PR, whilst travelling with the film across some of Australia’s most breathtaking locations including Kununurra, Bowen and Darwin.

Volvo Car Australia

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 17:13:17 +1000

Tsuki's mainstream consumer campaign for Volvo Car Australia is designed to extend the brand's reach from niche motoring media to consumer lifestyle audiences.

Our core objectives are to drive awareness of Volvo's new image, groundbreaking green initiatives, allergy-free interiors, as well as celebrating the brand's key safety innovations.

Tsuki is responsible for creating narratives, cross promotions and building brand ambassador visibility to complement Volvo's brand essence and business objectives.

Creative Instore Solutions

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 17:01:49 +1000

From Red Bull and PepsiCo to Microsoft and Smith's Chips, Creative Instore Solutions (CIS) create dynamic point of sale designs across a global network and are multiple winners of the prestigious POPAI award.

Tsuki's role is to ensure their share of voice in the competitive point of sale design and merchandising industry by raising CIS' profile through media relations, and internal marketing by writing industry design awards entries and client newsletters.

Assassin's Creed II

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 17:59:14 +1000

Assassin's Creed® II is the follow-up to the title that became the fastest-selling new IP in video game history and remains one of Ubisoft's best selling products with global sales of over 9 million units to date. The highly anticipated sequel featured a new hero, Ezio Auditore da Firenze, a young Italian noble, and a new era, the Renaissance.

Tsuki's mandate for Assassin's Creed II was to build hype around the game's launch in November 2009. Recognisiting the cluttered pre-Christmas market, Tsuki's two-pronged strategy was to create an exclusive, underground VIP launch event and build on this buzz to generate mainstream media coverage.

Isabel Lucas

editor@albertmusic.com (Albert Music editor) — Thu, 21 May 2009 11:24:21 +1000

Possessing a captivating and magnetic on-screen presence, Isabel Lucas is at the forefront of the next generation of young Hollywood actors.

Most recently, Isabel starred in director Michael Bay's "Transformers: Revenge of the Fallen" alongside Shia LaBeouf and Megan Fox. Lucas can also be seen starring in the film "Daybreakers" opposite Ethan Hawke and Willem Dafoe. The film is set in the year 2017, when a plague has transformed most every human into a vampire.

Q Station

editor@albertmusic.com (Albert Music editor) — Thu, 04 Jun 2009 14:18:04 +1000

Q Station, formerly Sydney's Quarantine Station, opened its doors on ANZAC day 2008, following a 9 year development and $17.3 million refurbishment. Tsuki was engaged to re-position Q Station as an iconic historical site and alluring holiday destination, to attract local and national markets, and inbound tourism.

Tsuki devised a media strategy that showcased Q Station through launch events, media famils and interviews across broadcast and print.

YourChildsHealthRecord.com

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 16:46:09 +1000

YourChildsHealthRecord.com, the breakthrough, online parenting tool that gives parents a single safe and secure location to store their child's personal health and medical records, launched in July 2009. Tsuki's multidisciplinary team was engaged to manage product research and development of the site, in addition to a national grassroots community outreach publicity campaign.

Sixty40

editor@albertmusic.com (Albert Music editor) — Tue, 15 Sep 2009 19:48:45 +1000

Sixty40, founded by Matt Taylor and Mark Simpson, is one of Australia's leading design and animation studios whose long list of rapturous customers, includes MTV, Channel [V], Disney Channel, Comedy Channel, ABC Kids, Reach Out, Warp Records, Kmart and Sony BMG.

Renowned for their love of narrative driven, character filled concepts and entertaining vision, Sixty40's recent work for the Sydney Lost Dog and Cats Home with M&C Saatchi/Mark was awarded one of the highest industry accolades, a Yellow Pencil at D&AD.

Home Design Plus

editor@albertmusic.com (Albert Music editor) — Mon, 21 Sep 2009 01:32:15 +1000

Homedesignplus.com.au is a new direct-to-public online retailer of cutting-edge, top-quality and inspired new European bathroom and home accessories. Created to give Australian interior designer and DIY home-improvement enthusiasts access to the latest Parisian, Italian and Swedish designs, the site features a 500 plus product range from the most classical to avant-garden of European bathroom and home furnishings.

Ian Potter Cultural Trust

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 16:48:46 +1000

The Ian Potter Cultural Trust is unmatched in its scale and breadth in Australia, supporting more than 900 artists with grants totaling over $3.4 million in the 15 years of the Trust's existence. In celebration of the Trust's tenth and final Music Commissions, Tsuki was appointed to build word-of-mouth around the applications period and profile the finalists and winners.

Animax Films

editor@albertmusic.com (Albert Music editor) — Thu, 04 Jun 2009 14:04:19 +1000

Tsuki was engaged to raise awareness around documentarian Damien Lay's discovery of Sir Charles Kingsford Smith's missing plane, to secure funding for his debut feature film, The Lost Anzac.

Tsuki's strategy was to lift the profile of Lay by positioning him as an award winning filmmaker who had made a discovery of national importance. Lay was the centre-piece of the media strategy which featured a press conference unveiling exclusive sonar footage and in-depth interviews across broadcast and print.

Little Miss Sunshine

editor@albertmusic.com (Albert Music editor) — Mon, 14 Sep 2009 17:15:41 +1000

Tsuki implemented a grassroots campaign to generate word-of-mouth for the Australian release of Little Miss Sunshine, staring Toni Collette and Greg Kinnear, as well as managing the Red Carpet Premiere Event in partnership with WHO Magazine.

Little Miss Sunshine opened with a bang at Number 1 on the limited release Box Office.