RUSSIAN RESURRECTION FILM FESTIVAL

In 2007, and for the second year running, Tsuki was delighted to team up with the Russian Resurrection Film Festival , managing National Sponsorship and Publicity. A strategic campaign targeting mainstream press as well as key Russian media resulted in excellent awareness and word of mouth that effectively increased ticket sales in Sydney by 20% and nationally by 55% from the previous year.

Now in its 4 th year, the Russian Resurrection Film Festival has taken on a significant role in the cultural calendar of film lovers across the country. It continues to attract significant partnership opportunities, and in 2007 BHP Billiton proudly came on board as Presenting Partner, as a viable and creative way to strengthen its ties with the Russian community. The Festival and Tsuki also welcomed back Stolichnaya Genuine Russian Vodka as our Major Partner, who provided pure Russian revelry for the gala Opening Nights in each capital city, with exquisite Vodka cocktails and shots at the Stolichnaya Lounge.

Media highlights for the festival include features stories in Sydney Morning Herald, Daily Telegraph, The Australian and Financial Review. Russian media, local newspapers, street press, radio and a very strong online and grassroots campaign also successfully spread the word through Sydney , leading to a sold out Opening Night on Thursday 6 th September. The Festival welcomed special guests including Directors Nikolai Lebedev ( Wolfhound) and Andrei Eshpai ( Ellipsis) with Opening Night key note speakers including the Russian Ambassador Viktor Blokhin and Senator the Honourable George Brandis , Federal Member for the Arts.

By taking on such a major role, Tsuki was able to add its own special voice to the overall look and feel of the festival to ensure a truly unique experience that continues to grow in popularity every year, as more people fall under the spell of Russian cinema.