
Tsuki worked with the team at Fox Searchlight Australia , managing the Grassroots campaign for the Australian release of Little Miss Sunshine , starring Toni Collette and Greg Kinnear.
Little Miss Sunshine opened at the box office at #1. It was the top performing Fox Searchlight Australia title in the history of their Australian releases.
It was with great pleasure that Tsuki joined forces with the team at Fox Searchlight Australia to manage the Grassroots campaign for the Australian release of Little Miss Sunshine starring Toni Collette, Greg Kinnear and Steve Carell.
Tsuki managed a huge promotions push and organised Word of Mouth activity to build the excitement leading up to the release of the film.
The gala premiere was presented by Who Weekly, and was held on 5 October 2006 at the Entertainment Quarter at Cinema Paris for which Tsuki added their expertise by organising the Red Carpet media, as well as managing the star appearance of Greg Kinnear who was in attendance on the night.
With the help of Tsuki, expectation was huge by the time Little Miss Sunshine opened with a bang at Number 1 at the Box Office. The opening weekend screen average was in excess of $7,500, and the film went on to be the most successful Fox Searchlight Australia title in the history of their Australian releases.